Archive for category: Digital Marketing

Tell A Story With Your Cards Have you ever thought about what story your business cards are telling? If you are like most pe...

Notecards and Scrap Paper We know businesses are doing their best right now. Some remain open, but with limited services, li...

Data: You Can’t Market Without It There is no getting around the increasing importance of data in marketing. In fact, accord...

Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if...

25% Increase in Profits Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your ex...

Personalization Increases ROI Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive ...

Small Budget, Big Ideas Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the r...

Advantage Of Newsletter Marketing Sending out a company newsletter might seem like the stone ages when it comes to marketing...

Color Trends Forecasting What influences the graphic designers who are designing your marketing collateral, direct mail, pac...

Data Mining Is Possible Powerful personalized print and digital campaigns start with great data. But data, by itself, is jus...

Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital ma...

Raise More Money With Surveys When first start planning a fundraising campaign, does a donor survey come to mind? If not, ma...

Nurtured Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant inform...

Invest In Customer Loyalty What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand...

Customer Journey Maps Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your ...

The Right Timing How critical is the timing for direct mail campaigns? Hitting the right window can make the difference betw...

Donation Engagement Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by...

Where to Spot Color Trends Color is critical in marketing. It’s not just about making your products look great. Color helps ...

Do Relationships, Because Customers Do People like to buy from people, so the more you can develop relationships with your c...